Zero to $250K a month in 100 days
Where this started
A retail chain was opening its very first location: no customers, no digital infrastructure, and a competitive local market. On a six-month engagement as Product Marketing Designer, I built the digital backbone and the data-centric growth engine, then trained the teams to run both without me.
The friction
What was getting in the way
A brand-new location starting from zero customers and zero digital presence.
No systems: no workspace tooling, no sales channels, no customer data, no loyalty mechanics.
A diverse local community that generic mass marketing would never reach.
The response
What we built instead
Deployed Google Workspace and stood up B2C and B2B sales channels from scratch.
Built a Gemini-powered workflow generating daily digital flyers automatically.
QR-code enrollment that signs up new customers into an automated loyalty program on the spot.
Claude-based analysis of customer demand driving ethnic procurement decisions.
A service design blueprint so the operating model survives and scales.
The method
How the evidence led there
Data-centric localization
marketing tuned to the neighbourhoods and ethnic communities the store actually serves, not a generic radius.
Community presence
identified geo-located events to exhibit at and launched CSR initiatives in local communities.
Team enablement
built training modules for the marketing team and trained multiple teams on customer service and service optimization.
Measure and iterate
every channel instrumented, every decision checked against the numbers weekly.
The result
What changed
Monthly sales grew from $0 to $250K in under 100 days.
The location became the number one result on local Google search.
1.5 million organic impressions on social media.
Teams trained and a reusable service blueprint left behind: growth that doesn't depend on the consultant staying.
Why it matters: Proof that design leadership converts directly into revenue: research, service design, AI operations and training, all pointed at one commercial outcome.
Six-month engagement, completed 2026. Detailed metrics and materials available in conversation. Get in touch.