Product Designer · UX/UI & Service Design
I'm Adil. Thirteen years of product design built on an Information Technology degree in human-computer interaction, sharpened by hands-on field research, measured in data, and accelerated, ethically, with AI. I sit where users actually work, read the analytics behind their behaviour, and design what the evidence demands. Platforms I've shaped serve 5 million+ people.
Toolbox
Thirty-five skills across six disciplines. Pick one to explore it, colours follow the Snow UI palette.
Curious how these fit together? See the 12-step process or how this site itself was made.
What I bring
Ten industries taught the same lesson: complexity is a design input, not an excuse.
Government platforms, financial products, telecom communities, classrooms, travel, the sectors change, the discipline doesn't. These are the habits 13 years of complex services built.
Multi-agency permit platforms, national service apps, housing tools, I'm at home with stakeholder complexity, compliance and accountability, whatever the sector.
AODA and WCAG 2.1 work for an Ontario school board; accessibility reviews baked into every audit I run. This site's own accessibility toolbar is a working sample.
Usability testing, surveys, interviews, heuristic evaluations, eye tracking, I built a behavioural UX lab from scratch, so recommendations arrive with evidence attached.
Tokens, components and interaction patterns that keep every form, page and app speaking the same brand language, with design QA reviews to make sure what ships matches what was approved.
Hand-built HTML5/CSS3/JavaScript sites with D3 and AmCharts visualizations. Developer handoff goes smoother when the designer speaks the language.
Years as the liaison between business owners, product managers, developers and communications teams in Agile cycles, translating business requirements into interfaces people actually understand.
Selected work
Eight deep dives, five range-proofs. Every pill below is a claim I can defend.
Scan each project's story in the colour-coded insights, sector, challenge, solution, process, outcome, then open the ones that matter to you. Six have full case-study pages; five more show the range.
Senior Product Designer (UX/UI) · Canadian School of Natural Nutrition
Product Designer · Smart-city government program
Product Designer (UX/UI) · FYLD
Product Marketing Designer · Specialty retail chain · 2026
Product Designer · UX Researcher · Public Investment Fund
Product Designer (UX/UI) · Team Lead · Najm
UX Researcher · National Housing Company
Product Designer (UX/UI) · DataUpskill
Shorter engagements and commercial work, proof the process travels. Walkthroughs on request.
AI-powered resume builder: 20+ templates, AI-driven suggestions, shareable data-visualized resume links. Creation time cut from hours to under ten minutes.
Levels, badges and points that turned employees of Saudi Arabia's largest telecom into active brand ambassadors, a sustainable motivation loop with real-time reward feedback.
Mobile-first booking for a global tour operator: reservations, an "EXO Points" loyalty system, experience-first packages. Cut booking communication overhead by 40%.
Blockchain-powered investment platform: portfolio tracking, property comparison, transparent project monitoring, trust-first UX for first-time investors.
Digital twin of a storage facility enabling space planning and service design that calculates the ROI of every square foot. Unity Digital Twins certification, applied in the field.
Decks, Miro boards and prototypes for every project, happy to present any of them live.
Get in touchBased in the Greater Toronto Area, working with teams anywhere. Happy to walk through any case study in depth, including the NDA-protected decks, Miro boards and Figma prototypes.
The 60-second intro video is on its way. This player is wired and waiting for the YouTube link. Meanwhile: hello, I'm Adil.